Your website can generate money outside of your core business. After all, your digital real estate is worth money. If you wondered how you make money from publishing ads on your site, this article is for you. At CodeFuel, we constantly innovate and bring solutions to increase revenue for publishers. In this post, we will give you an overview and tactics to make money with Google AdSense.
Let’s begin.
How does Google Adsense Work?
Google AdSense is a Google product that enables publishers to earn money by displaying ads on their websites, blogs, or YouTube videos. You get paid by Google when a visitor clicks on the ad or based on ad impressions, according to the type of ad.
The advertisements can be text, images, video, or interactive media. These ads are selected by an automated ad auction system. The auction selects the highest bidder among bidding users of Google AdWords.
Google selects the ads for your site by using different types of targeting:
Contextual targeting – they analyze the keywords used, the word frequency, and link structure to determine the webpage context and match the ads to it.
Placement targeting – this allows advertisers to choose where they want their ad to appear. These ads are selected by advertisers who think your site can be a match for their target audience.
Personalized targeting – advertisers can select sites that cater to a specific category, for example (musical theater lovers).
Run of Network targeting – this selection includes all sites in the AdSense network, but the explicitly excluded sites.
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How Google Adsense Work
Why does Google use an auction to select the ads?
Advertisers on the Google Display Network bid to show their ads on AdSense. The ad auction ranks advertisers according to the bid and their Quality Score. Therefore, you get the advertisers who are willing to pay the most and have good quality.
Here are the most profitable niches in the US for 2021
| Best Adsense Niche | Cost per Click (in US) |
|---|---|
| Insurance | $16 |
| Online Education | $12.08 |
| Marketing and Advertising | $6.45 |
| Attorney | $6.11 |
| Internet and telecommunication | $4.96 |
Learn more about how Google AdSense works in this video:
Embed video https://www.youtube.com/watch?v=YSqOvgfbPhI
Are There Any Requirements for an AdSense Account?
How do I apply?
Google selects the sites that qualify for an AdSense account according to 12 eligibility criteria about you and your site:
You:
Your site:
The content must comply with Google Content Policies
If your site is inside a host partner, like Blogger or YouTube, you can apply for Google AdSense, but there are other eligibility criteria you need to meet.
The site must have clear navigation
Does it take long to get approved?
The time it takes for an account to be approved varies. Some sites get approved in 24 hours while others may take up to two weeks for approval.
The first thing you need to do is to verify your Google Account and your website ownership.
Please take in mind to fix any issues your site may have about the content, navigation, SEO, or traffic before you send your application.
Types of Adsense ads
What types of ads are right for your site? Google AdSense provides a variety of ad types for you to choose from:
- Horizontal
- Vertical
- Square
- Dynamic image ads
- Video ads
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Text ads
These are the ads in the form of simple text that often appear when you are searching for something in Google. They have a title, a short description, and a link going to the site. These ads can appear on your website or in Google searches.
For example, a search for women’s boots showed me two text ads from online retailers:
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Display ads
These are the ads that you see typically displayed on web pages. Here are the basic three formats:
1. Square -250
2. Small square (200 x 200)
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Rich Media Ads
These interactive advertisements can be in image format, video or Html. There are three types of ads:
These consist of animated text that appears when the user scrolls down the page. You can choose the size and type: vertical, horizontal, and square.
This type of ads are presented by Google in several ad types:
Standard: non-skippable ads up to 20 seconds. This can appear in pre-roll, midroll, and post-roll slots.
TrueView: these ads let the user skip the video after 5 seconds. They can appear in the preroll and mid-roll positions, but require compliance to additional policies.
